Maggie's Cakes: Brand Development & Launch

For Maggie's Cakes, I spearheaded the comprehensive, end-to-end brand development. This began with defining a robust brand strategy and creating detailed brand guidelines, ensuring visual and messaging consistency across all customer touchpoints. My responsibilities encompassed producing all product photography, designing and launching the e-commerce website to facilitate online engagement and sales, and establishing the brand's social media presence. Additionally, I meticulously developed all product labels, balancing cohesive design with strict compliance to local and state food safety regulations. This foundational work successfully established a polished and professional brand identity, strategically positioning Maggie's Cakes for successful market entry and sustained growth.