Prime Time Entertainment: Driving Brand & Business Growth

At Prime Time Entertainment, I’ve led key initiatives to strengthen brand presence and support business growth across both booking and backline services. I successfully rebranded the sister company’s website and am currently overseeing the full redesign of Prime Time Entertainment’s primary site. In addition, I’m developing a third website focused on top-of-funnel lead generation to drive new booking opportunities. My work includes creating tailored marketing materials for a wide range of clients and cities, managing event logistics, and providing on-site event support. I work closely with clients to plan, build, and execute events with a high level of attention to detail and white-glove service.

I own the marketing strategy across channels, executing targeted campaigns for event professionals in sectors such as tech, municipal, and hospitality. I’ve redesigned and refreshed marketing assets, including websites, email campaigns, print ads, promotional materials, and social media content. I also develop digital ad copy and sales enablement tools to support outreach and revenue goals. Working cross-functionally with sales, operations, and events teams, I craft messaging for both localized and statewide events—including festivals, speaker series, and concerts—and manage ticketing reports and performance metrics to inform future event planning.